VARAD BHATNAGAR
ASCO -AUR
Amity School of Communication (ASCO) which is one of the best Media institutes in the country is going to organize first ever International conference on “Changing Paradigms of Media-Landscape in the digital age” on 4th and 5th March 2010. The conference aims to explore and understand the impact of digital technology on traditional media and find out how these technologies are enabling media professionals around the world in their respective areas. In motion a wide range the focus of this International conference is on the usage of digital technology in mass media and its impact on society. The conference addresses the major issues of rise of social media that in turns sets in wide range of questions about the scope of internet and digital media and at the same time raises concerns about the issues of ethical usage of this media.
In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
ASCO -AUR
Amity School of Communication (ASCO) which is one of the best Media institutes in the country is going to organize first ever International conference on “Changing Paradigms of Media-Landscape in the digital age” on 4th and 5th March 2010. The conference aims to explore and understand the impact of digital technology on traditional media and find out how these technologies are enabling media professionals around the world in their respective areas. In motion a wide range the focus of this International conference is on the usage of digital technology in mass media and its impact on society. The conference addresses the major issues of rise of social media that in turns sets in wide range of questions about the scope of internet and digital media and at the same time raises concerns about the issues of ethical usage of this media.
In the last 50 years the media influence has grown exponentially with the advance of technology, first there was the telegraph, then the radio, the newspaper, magazines, television and now the internet.
We live in a society that depends on information and communication to keep moving in the right direction and do our daily activities like work, entertainment, health care, education, personal relationships, traveling and anything else that we have to do.
A common person in the city usually wakes up checks the tv news or newspaper, goes to work, makes a few phone calls, eats with their family when possible and makes his decisions based on the information that he has either from their co workers, news, tv, friends, family, financial reports, etc.
What we need to be aware is that most of our decisions, beliefs and values are based on what we know for a fact, our assumptions and our own experience. In our work we usually know what we have to do based on our experience and studies, however on our daily lives we rely on the media to get the current news and facts about what is important and what we should be aware of.
We have put our trust on the media as an authority to give us news, entertainment and education. However, the influence of mass media on our kids, teenagers and society is so big that we should know how it really works.
The International conference would welcome the following topics:
- Media in a globalizing world - Digital media Vs Traditional media
- Digital media: Scope & Challenges - Role of Digital media in Brand promotions
- Media & Democracy - Digital Media and Ethics
- Digital media & Governance - Digital media vis-à-vis Laws Regulation
- Digital media as community media - Digital media for corporate Social
- Digital media as a tool of Advertising Responsibility
- Digital Media and Contemporary Cinema
