Amity school of Communication, Amity University Rajasthan organized its first international conference on Changing Paradigms of Media Landscape In the digital Age on 4th and 5th of March 2011. Shri Ashok Bairwa Minister Information Broadcasting and Public Relations inaugurated the 2 day conference and Vice Chancellor Makhanlal Chaturvedi University Mr. B.K. Kuthiala was the guest of honor of the ceremony. Objective of the conference was to explore and understand the impact of digital technology on our traditional media and find out how these technologies are enabling the media professionals around the world in their respective areas. The focus of this international conference was on the usage of digital technology in mass media and its impact on our society.
The conference started with a plenary session where eminent media personalities like Ujjwal choudhary, Parikshit Luthra participated followed by technical sessions covering issues like Media in Globalizing World, Digital Media and Governance, Digital Media for Corporate Social Responsibility. A beautiful cultural evening was organized by the University for all the participants of the conference to introduce them with the culture of colorful Rajasthan.
Richard Peltz Prof. University of Arkansas said that “:it was an enlightening experience to be a part of this conference as it provided me a chance to know about the media practices in Eastern countries and share with them the trends of media in the west
Day 2 started with the second plenary session where Mr. Anwar Jamal, Ms. Swati Vashistha, Mr. Alok Joshi participated and in following 5 more technical session were also organized where personalities from USA, Canada, UAE and from all over India presented their research papers. Prof Bradley Clary from Mount Royal University, Canada expressed that “coming all the way to India and participating in the conference was a wonderful experience as I came to know about new trends in social media all over the world and the challenges which industry needs to think about.”
The conference was an opportunity for research scholars and students to share views and interact with eminent professionals from Media Industry and Academicians.
Prof. Raj Singh Vice Chancellor A.U.R thanked all the participants from different walks of life who participated in the conference for enlightening students with their knowledge and experience.
(Students performing at cultural night)
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